Privacy policy
Privacy Policy | Under the Paws
This Privacy Policy describes how Under the Paws ("we", "us", "our") — a sole proprietorship registered
under MSME (Reg. No. UDYAM-HR-05-0197173), GST No. 06CUIPS7577N1ZJ, operating in Haryana, India —
collects, uses, and protects your personal information when you visit or make a purchase from our website
underthepaws.in.
This policy is issued in compliance with the Information Technology Act, 2000 and the Information
Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information)
Rules, 2011.
By using our website or placing an order, you agree to the terms of this Privacy Policy.
1. INFORMATION WE COLLECT
When you visit or purchase from us, we may collect:
• Identity data: your name
• Contact data: email address, phone number, and delivery address
• Transaction data: details of products purchased and payment method used
• Technical data: IP address, browser type, pages viewed, and time spent on site (via cookies and analytics
tools)
• Marketing preferences: your consent for receiving promotional communications
All online payments are processed securely through Razorpay. Under the Paws does not store your card, UPI,
or net banking credentials at any point.
2. HOW WE USE YOUR INFORMATION
We use the information we collect to:
• Process and fulfil your orders, and manage returns and exchanges
• Send order confirmations, shipping updates, and delivery notifications
• Handle customer service queries and complaints
• Send you promotional offers and new arrival updates (only if you have opted in)
• Improve our website, product range, and overall customer experience
• Comply with applicable legal and tax obligations under Indian law
3. SHARING YOUR INFORMATION
Under the Paws does not sell, rent, or trade your personal information to any third party. We may share your
data only with:
• Courier and logistics partners (e.g. Delhivery, Shiprocket, BlueDart) for the sole purpose of order delivery
• Payment gateway (Razorpay) for secure and compliant transaction processing
• Technology platforms (Shopify, Google Analytics) used to operate and improve our website, under strict
data processing agreements
4. COOKIES
Our website uses cookies to enhance your browsing experience, remember your preferences, and
understand how visitors use the site. You may disable cookies through your browser settings, though somewebsite features may not function fully without them.
5. DATA SECURITY
We use SSL/TLS encryption to protect your personal and payment information during transmission. We take
all reasonable steps to prevent unauthorised access, disclosure, or misuse of your data.
6. DATA RETENTION
Your personal data is retained for as long as necessary to fulfil the purposes described in this policy, or as
required under applicable Indian law — including GST record-keeping requirements under the Goods and
Services Tax Act, 2017.
7. YOUR RIGHTS
You have the right to:
• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data, subject to legal retention obligations
• Withdraw your consent for marketing communications at any time by clicking "Unsubscribe" in any email,
or by contacting us directly at support.underthepaws@gmail.com
8. THIRD-PARTY LINKS
Our website may contain links to external websites. Under the Paws is not responsible for the privacy
practices or content of those sites.
9. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be published on this page with the
updated effective date.
Business name: Under the Paws
MSME Reg. No.: UDYAM-HR-05-0197173
GST No.: 06CUIPS7577N1ZJ
Contact: support.underthepaws@gmail.com
Last updated: July 2025